Six questions that separate the right partner from the wrong one, before you sign anything Talk to four equipment vendors and you’ll get four different answers. That’s not a coincidence. It’s the business model. Most vendors recommend the solution they sell. Not the one your operation actually needs. That’s why so many warehouse projects end up overbuilt, underperforming, or costing…
Six questions that separate the right partner from the wrong one — before you sign anything Talk to four equipment vendors and you’ll get four different answers. That’s not a coincidence — it’s the business model. Most vendors recommend the solution they sell. Not the one your operation actually needs. That’s why so many warehouse projects end up overbuilt, underperforming,…
View Author Page of Dana Rogers
Dana RogersMay 5, 2026
Key Takeaways 76% of logistics transformation projects — including warehouse automation — fail to deliver expected results. The problem is rarely the technology. The integration gap is the space between a working point solution and a performing, coordinated system. Most vendors sell into that gap without bridging it. The four root causes of automation underperformance: wrong technology selection, poor systems…
View Author Page of Abigail McCadden
Abigail McCaddenApril 20, 2026



